For more than two decades, founder and Creative Director of Design Works International Nancy Fire has worked to help companies update their brands, capitalize on emerging trends, and develop new product lines.
Recognizing the changes in the market, in 2012, Nancy launched CreativeCorporate™, a new service, headed by Nancy herself, with its own special Design Works Intl. team. By conducting research into your consumers, competition, and emerging trends, Nancy and CreativeCorporate™ can chart the optimum direction of your product development.
Inspiration and research come in many forms through the use of travel, shows, and events. With Nancy being a sought after speaker in the industry, she has done many keynote trend presentations at shows like Surtex, print source New York, Cultivate 2015, Kbis, and High Point Market among others. Furthermore, Nancy travels the globe researching trend and style ideas in many countries and goes to shows like Maison & Objet, Heimtex.
Key elements include: market analysis and trend direction, consultation, trend boards and digital-based presentations, product conception, color palettes, graphics, and textiles and product design.